I never planned to be a coach. Not really. For years, I was just the bloke who trained, read too much about nutrition, and bored his mates with gym talk over a pint. But somewhere along the way, helping people became more than a side thing. It became the only thing that made real sense.
When I started university in 2019, I already had that dream buried in my head — to become a health coach. (Fun fact: “dreamt” is the only word in the English language that ends with “mt.” I had to learn that somewhere along the way.) Back then, it felt more like a fantasy than a plan. I was still a carpenter, still yo-yoing up and down in weight, still figuring myself out. But the seed was planted.
Most health coaches you see online are the polished type. Shredded, disciplined, never missing a workout, always eating clean. They tell you to “just eat sensibly” or “just stick to the plan.” And maybe that works for them.
But that’s not me.
I’ve lost 100 pounds. I’ve gained 60 back. I’ve starved myself, binged myself sick, and tried every diet under the sun. I even did the infamous Carnivore Diet for three months straight — and yes, it worked (controversial to admit, but it did). I’ve obsessed, I’ve failed, I’ve rebounded, I’ve fought.
And yet, here I am. Still training. Still learning. Still showing up.
That’s why coaching made sense. Because I know what it feels like to want health so badly and still sabotage yourself. I know the rush of eating a whole pizza and dessert while you’re still chewing the last bite. I know the shame the next morning. And I know how to live with it, not hide it.
I can’t relate to the picture-perfect coaches. And if I can’t relate to them, maybe you can’t either.
Here’s the truth: I love food. Always have, always will. Pizza Hut Cheesy Bites Meat Feast with a dessert and full-fat Coke? That’s an emotional high that’s hard to beat. And yet, even while eating it, the lows start creeping in.
That cycle doesn’t magically vanish just because I’ve got a degree. I’m always going to binge from time to time. That’s my reality. But I’ve learned how to live with it — and still be healthy.
That’s the message I bring as a coach. Not perfection. Not some illusion of “balance” where cravings disappear forever. But acceptance. Self-awareness. Strategies that work in the real world.
Because telling someone with BED to “just eat sensibly” is about as helpful as telling an alcoholic to “just stop drinking.” My way is about finding a path forward even when the cravings hit, even when the binges happen, even when life gets messy.
Even after uni, I didn’t suddenly “fix” myself.
That’s where the accountability of being a coach comes in. I can’t just hide anymore. I’ve set myself a public challenge: 1000 days of showing up, posting daily, proving that health isn’t about being perfect — it’s about being consistent.
So here’s what The Coaching Years are about:
I’m not chasing six-pack glory shots. I’m chasing something better: showing people that health is possible even when you’re imperfect. Especially when you’re imperfect.
Why should anyone trust me as a coach? Because I’ve lived it. I’ve been 280 lbs and miserable. I’ve been 179 lbs and equally miserable. I’ve stood on every rung of the ladder in between. I’ve made the mistakes. I’ve tried the diets. I’ve failed, succeeded, failed again, and come back.
I’ve learned that the battle is never just food or exercise — it’s mental, emotional, environmental. And I’ve learned to fight those battles in ways that work in the real world.
That’s why I coach. Not because I’m perfect, but because I’m not.
The Coaching Years are just beginning. Carpentry gave me grit. University gave me knowledge. Coaching gives me purpose.
Now, my mission is to help people break free from the cycle I’ve lived for so long. To show that even if you binge, even if you fall, even if you yo-yo — you can still be healthy. You can still win.
These years aren’t about hiding my struggles. They’re about turning them into tools to help others.
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